Middle East Case Studies

The CASE Association (1 ) Ascom Marketing and Publishing : Entrepreneurship in the heart and soul Arab EmiratesDiscussion QuestionsResearch the line environment of the Arab Gulf and the UAE . Using your research and the invoke provided in the case , describe the stemma context at heart which Ascom operatesASCOM Marketing was launched by Vijay in 1991 . In some of the countries in the Arab (Persian ) Gulf region , UAE Law required that a subject matter citizen must own at least(prenominal) 51 of the business . Hence Ascom was registered as a express liability corporation with 100 legal ownership in the hands of an emirate field of study who was willing to sponsor Vijay and his family . The topic sponsor was responsible for whole the financial and legal obligations of the business and as well own the assets of Ascom . Vijay owned the responsibilities of the businessThe service provided by the ASCOM include design and achievement of incorporate news letter and community shopping guides , conceive designs and cite corporate identity element programs , trade show exhibits , packages signs , booklets , annual reports and scrape radio and T .V . Advertising Ascom had a indorse lone(prenominal) in PR and merchandising communications . As there were government restrictions on media licenses the partnership found it impossible to descend to a license to issue pickups . Vijay launched the first issue of Asians foreign (AA ) in 1993 . AA was characterized as a quality lifestyle cartridge holder which tar peeed the professionals and business segment of Asians in the Middle eastern United States . The takings was registered in USA with ASCOM merchandise as the marketing delegate in the Middle East . This way Vijay protected non only the central assets of the business , the magazine , but also allowed ASCOM to remain in compliance ! with its license . Vijay enjoyed the productive digress of the business and to spend time focusing on AA content and presentation and the idea stages of client projectsThe participation employed 6 employees in sales , accounting , production and in composition and editing .

Vijay introduced a five solar day make believe hebdomad and did non mind flexibility in operative hours as long as his staff was responsible to the highest degree of his employees were compensable salary and compensation packages were typically as positive(p) by UAE labor Law . By 1996 the magazine taxation comprised 40 of the company revenue w ith a balance careworn for the most part from other print media servicesWhat kind of soul is Vijay ? What were his reasons for starting Ascom ? Vijay was a hard working and considerate a Cando person . He exhibited many of the characteristics associated with marketing stereotype , creative positive , weighty and high energy . He had a passion for media business , creativity and innovations . He tended to be pull through oriented and not prone to attending a bunch of details when reviewing ideas relying heavily on intuition and hard work to make things take chances . Vijay was good at Networking and received invitations to emit and provide develop on various business s for companies and organizations in DubaiHe was dissatisfy with the nine to five routine . He also felt up that working for someone...If you want to get a full essay, identify it on our website: OrderCustomPaper.com

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