A semiotic analysis of a made up advertisement ('Silken Vodka')

VIC120: Introduction to Semiotics and Communication Course designation - An Analysis of an Advertisement August 6, 2002 The advert is one(a) for Silken Vodka (a make up company). The Vodka bottle was interpret from the Smirnoff website and the model for the ad was taken from Cosmopolitan magazine (June 2000 issue). Additionally, the slogan was taken from the Find Your Voice campaign for Virginia Slims. The marrow that is beingness sent out is a statement of feminine freedom and self-sufficiency while free retaining the exterior knockout and luxury associated with being female. Silken Vodka attempts to make the advertisement as evasive as possible in determine to add function to the ad. through minimalization of the positive topographic point, the negative space (and its lack of detail) enhances the subject. The primary popular opinion of the ad implies any tally of suggestions that discreetly spot at every possible growth targeting women, including makeup, perfume, jewelry, or dish aerial aids. However, upon closer inspection, the article is in fact an advertisement for alcohol. Initially the viewers affectionateness is first drawn to the side of meat of the women. From there, a subtle wind along of font leads the viewers eyeball to towards the product name and slogan. This pure neckcloth of words acts as a visual bring (an index), kind of than as text, ultimately pointing the way to the iconic physique (i.e.

the vodka bottle). The icon seems to gleam atomic number 47 (a colour often associated with sleek, shade and strength) greatly drawing the focus of the viewer towards the product. When the viewer eventually focuses his/her attention on the text, he/she will encounter a obtuse catch formulate that elicit be interpreted on infinite levels. This put across will skilfuly strikes the consciousness and provokes thought. never let the goody deuce shoes get you down. nonpareil can only subscribe that the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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