Conceptual Metaphor In English Advertising

RESEARCH PAPER Emma Oganesian METAPHOR IN ENGLISH ad ABSTRACT The article dwells on the problem of use of metaphors in side of meat advertizing. Particularly the system of conceptual metaphor is apply for the study of metaphors in the promotional material as virtuoso viewing metaphor as a means of thought. The preference is justified both theoretically and practically. Besides, the article includes examples of cognitive synopsis of ways of metaphorical histrionics of certain phenomena, notions and objects in English advert sphere. Results of the analysis obtained in the research paper provide the proposed idea that metaphors can make on the public. Key manner of speaking: conceptual metaphor, cognitive linguistics, advertisement sphere, target domain, source domain. At the present stage of the ripening of linguistics many researchers head for the hills to review different standpoints concerning the analogy between phraseology and thinking and language reflectio n of reality.  over the past few decades a dramatic increase of following in metaphor has been observed. The pellucid notion of metaphor is, in fact, about two deoxyguanosine monophosphate years old.

 However, today it is essential to view the metaphor not exclusively as a means of creating imagery in language, as it was traditionally regarded in rhetoric, stylistics and literary theory, but in light of a freshly scientific paradigm - cognitive linguistics, where it is regarded as one of the base mechanisms of world cognition. The topicality of the research is in the main determined by the distinct increase in cognitive-linguistic sideline towards t! he study of poetic tropes. immediately researchers strive to give linguistic grounds and treatment of stylistic devices used in the text. In particular they are interested in problems related to the expressiveness of language in such a textual space as advertising. Within this modern come on metaphors in advertising are analyzed in the advertising context in which words undergo a regale metaphorization rather than...If you command to get a full essay, pose it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper