Company's Option On Consumer Protection

Section 4. Companys options in consumer protection: What options were ready(prenominal) to Odwalla as of October 30, 1996? Identify three options and evaluate these options using the by-line criteria: financial cost to the beau monde; corporate image and common dealings; and corporate values. (24 marks) Recalling back the products from the mart place Recalling the odwalla products from the market base on which slot of the products may engage contained the e-coli bacteria would be the right step. By minimizing the presence of any odwalla products in the market from the first news of the e-coli outbreak it was a goodly close to stop any further chances of any more outbreaks which could have further decapitated the confederacy image. Before doing the re-call of the products the options with the keep beau monde was to request a stop to any sales of the odwalla products at the distribution points and at the same time communicate almost a health risk due to possib le contamination.

intercommunicate the creation on the authenticity of the situation and taking total measures to smirch any repercussive reactions through adequate earthly concern relations on the measures taken by the conjunction to address the problem At the same level to adequately inform the public on the possible contamination, through a powerful dialogue dodge which can minimize wild hoaxes would be the following(a) step. An effective communication strategy where the public is aware crook the time about the steps the organization is taking not provided to zero in on the problem but at the same time standing up for those affected and i! nforming the public through advocacy puts the brand image of the company as a company which cares for its products, its consumers and its ethical responsibilities. Though in the time-span of the problem period the sales and the financial figures may be affected but these crucial steps would take the company a long way in the brand sensation charts of the consumer and hence the esteemed goodwill of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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