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The authors investigate the allude of satisfaction on true-bluety in the context of electronic commerce. Findings of this research indicate that although e-satisfaction has an tint on e- surety, this kindred is moderated by (a) consumers individual direct factors and (b) firms business armorial bearing factors. Among consumer level factors, convenience motivation and purchase size were arrange to accentuate the impact of e-satisfaction on e-loyalty, whereas inertia suppresses the impact of e-satisfaction on e-loyalty. With respect to business level factors, both trust and perceived value, as developed by the company, significantly accentuate the impact of e-satisfaction on e-loyalty. _ 2003 Wiley Periodicals, Inc. The collapse of large poem of dot-com companies has demand managers, who felt that the Internet had changed everything, to relearn that remuneration indeed do matter (Rosenbloom, 2002) and that the traditional laws of marketing were not rescinded with the reaching of the e-commerce era. Additionally, it has been beef up that organizations not only need to attract new guests, solely also must retain them to ensure profitable cite business. In several industries, the high cost of acquiring customers renders numerous customer relationships unprofitable during early divisions. Even the individual stores of extremely successful store clubs like Sams Club, Costco, and BJs are typically not profitable until the second or third year after opening. 124 ANDERSON AND SRINIVASAN Over their buying lifemultiplication, customers loyal to a given(p) seller may be worth up to 10 times as much as its comely customer (Health, 1997; Newell, 1997). Without customer loyalty, even the best-designed e-business model will soon fall apart. In their quest to develop a loyal customer base, most companies judge their best to continually carry out their customers and develop long-run relationships with them. Although satisfact ion measures face to be an all important(! predicate) barometer of...If you want to get a wide of the mark essay, shape it on our website: OrderCustomPaper.com

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